We’re privileged to partner with Anheuser Busch and Pepin Distributing in a plan to reconnect Bud Light with young Hispanic beer drinkers in the region. We focused on bi-lingual and bi-cultural Hispanics that have an organic way of mixing traditional Latino values with today’s hip-hop-influenced urban culture that has led to new urban Latino expressions.
So, we created, produced, and executed a freestyle soccer experience that appealed to the diverse Latin population and connected with soccer’s significant growth in America. Pop-ups were activated throughout the region, enticing people to participate in 1v1 competitions. Five activations over three months saw 350+ challengers enter the “Pit” for a five-minute match and a chance to win Bud Light branded prizes. Some winners also had an opportunity to compete for a VIP soccer experience in partnership with the Tampa Bay Rowdies.
let’s turn up the volume
Your voice is too important to get lost in the sea of inevitable noise. At rūmbo, we invite you to discover your experience. We’d love to connect if you want to work for us, partner with us, or have us work for you.