Dex wanted to elevate the company’s awareness by enhancing the fan experience in Amalie Arena, where Dex is a sponsor. Unless you are in the document management and business solutions market, you are unfamiliar with DEX and what they do. DEX has an opportunity to introduce its services and re-establish its brand in the minds of business owners attending events and Tampa Bay Lightning games at the arena.
Our objective was to create an immersive and shareable brand experience in the Dex Quad by activating the physical space using technology that turned the quad into a destination. The centerpiece is a motion-activated penalty box that puts fans on the ice and in the middle of the action.
let’s turn up the volume
Your voice is too important to get lost in the sea of inevitable noise. At rūmbo, we invite you to discover your experience. We’d love to connect if you want to work for us, partner with us, or have us work for you.