Our friends at AkinsParker Creative invited us to collaborate on a television campaign for Legoland Florida Resorts. Titled “The Vacation Built for Kids,” the resort wanted to reach Hispanic tourists in a way that authentically spoke to this audience.

Entirely shot at Legoland, rūmbo co-produced this series of spots providing cultural insight, creative direction, script-writing, and campaign recommendations inviting Hispanic families across the county to take “las vacaciones construidas por niños.”