Tampa Bay Federal

services

brand activation

year

2019

Before Tampa Bay Federal opened its new service center, they knew being new to the neighborhood would mean being as neighborly as possible. Our strategy demonstrated this belief by organizing Tampa Bay Federal volunteers to help neighborhood businesses a few hours a day, weeks before the credit union’s grand opening.

Volunteers swept floors, greeted customers, made coffee, and even learned how to take orders and make pizza. Videos featuring the local businesses became the narrative of an integrated campaign combining online and targeted traditional media tactics. As a way of showing the credit union values the communities they serve. 

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