Tampa Bay Federal


brand activation



Before Tampa Bay Federal opened its new service center, they knew being new to the neighborhood would mean being as neighborly as possible. Our strategy demonstrated this belief by organizing Tampa Bay Federal volunteers to help neighborhood businesses a few hours a day, weeks before the credit union’s grand opening.

Volunteers swept floors, greeted customers, made coffee, and even learned how to take orders and make pizza. Videos featuring the local businesses became the narrative of an integrated campaign combining online and targeted traditional media tactics. As a way of showing the credit union values the communities they serve. 

let’s turn up the volume

Your voice is too important to get lost in the sea of inevitable noise. At rūmbo, we invite you to discover your experience. We’d love to connect if you want to work for us, partner with us, or have us work for you.