Valencia College


print, digital, video



Valencia College was looking for a multicultural partner to promote its degree offerings to prospective international and local Latino students. Hispanics view education as essential for accessing opportunity and financial success, but there are misconceptions regarding how higher education works. rūmbo knew the campaign must illustrate how Valencia College can provide the resources and redefine what is necessary to attain a degree and the American dream.

rūmbo developed cultural insights, provided creative direction, copywriting, script-writing, and campaign recommendations, and assisted with bringing Valencia Collegeʼs Toca a Ti campaign to fruition.

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